Launch Strategy Blueprint for FinTech Software

Iki Design Studio is seeking a comprehensive go-to-market strategy for a financial software product transitioning from Beta testing to commercial launch. The project involves analyzing the current market landscape, identifying target customer segments, and crafting a strategic plan to effectively introduce the software to the market. Learners will apply their knowledge of marketing principles, competitive analysis, and consumer behavior to develop a cohesive strategy. The goal is to ensure a successful product launch that maximizes market penetration and brand awareness. Tasks include market research, SWOT analysis, and developing marketing tactics that align with the company's objectives. This project provides an opportunity for learners to bridge theoretical knowledge with practical application in a real-world scenario.

App Layout Development

Our organization has developed a new product that is unrelated to our current line of business. This product, called BoomBrix, is a small Bluetooth speaker that is in the shape of a Lego brick, so that it can be easily incorporated into any Lego creation. This product will ultimately constitute a separate revenue stream for our non profit organization. In this project, we would like a layout design (and potentially an MVP) of an app that will allow sound bytes and music to be sent to the BoomBrix. There are some additional features that we will discuss in due course. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like the app to do. We would like to work with students to develop the UX/UI for us. Students should be prepared to: Do competitive market analysis and customer journey and needs analysis Develop a design proposal based on findings in #1, including suggested development platform, timeline and budget Create the apps branding (including graphics) and layout mock-ups If scope, student interest and time permit, build a MVP (minimum viable product) of the app using available low or no code platforms.

AI-Driven Business Projection Analyzer

Iki Design Studio seeks to enhance its business planning process by integrating AI technology. The project involves developing an AI agent or multiple agents capable of analyzing business projections generated by the company's proprietary software. The goal is to provide actionable feedback on improving these projections, focusing on accuracy and strategic insights. Students will apply their knowledge of AI and data analysis to create a system that can identify trends, highlight potential risks, and suggest optimization strategies. The project will require students to work with existing business data, understand the nuances of business forecasting, and implement AI models that can deliver meaningful insights. This project offers a practical application of classroom knowledge in AI and business analytics, allowing students to contribute to real-world business improvement.

Social Media Marketing Campaign

Our studio launches new products and services every year. We hope to revamp our social media marketing to attract more customers for each new product or service. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products and services, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Create campaign content templates for each channel. Identifying metrics to monitor throughout the campaign. Schedule content to be posted using a scheduler.