Iki Design Studio is seeking a comprehensive go-to-market strategy for a financial software product transitioning from Beta testing to commercial launch. The project involves analyzing the current market landscape, identifying target customer segments, and crafting a strategic plan to effectively introduce the software to the market. Learners will apply their knowledge of marketing principles, competitive analysis, and consumer behavior to develop a cohesive strategy. The goal is to ensure a successful product launch that maximizes market penetration and brand awareness. Tasks include market research, SWOT analysis, and developing marketing tactics that align with the company's objectives. This project provides an opportunity for learners to bridge theoretical knowledge with practical application in a real-world scenario.

The project deliverables include a detailed go-to-market strategy document outlining key findings and recommendations. This document should cover market analysis, target audience identification, and proposed marketing channels. Additionally, learners will present a timeline for the launch, including key milestones and metrics for success. The final deliverable will be a presentation summarizing the strategy and its anticipated impact on the market.