Are you experiencing challenges or seeing opportunities for your organization in relation to business development and growth, strategy, marketing, operations, or so? Graduate-level students at University Canada West (UCW) are here to help , who are in the final year of their MBA, and oftentimes bring along extensive industry experience as well. Over the course of the term, students will work with you to conduct organizational diagnosis to identify challenges and opportunities facing your organization, prepare a project proposal that addresses your objectives and needs, and give insights and recommendations as informed by thorough analysis for your organization. The deliverables typically include presentations (e.g., for proposal, progress update, and final) and a professional write-up. We are looking to collaborate with businesses that meet the following criteria: 1. The business should be a legally registered and ongoing small business . A new start-up or business is welcome. 2. The business should be based in Canada (P.S. For UCW is based in Vancouver, BC, business with operation and/or customer/supplier connections in Vancouver or BC could be additionally benefited). 3. The business owner should be willing to work with up to 4-6 student groups (around 3-5 students per group) throughout the duration of the term. Communication would mostly be conducted on Riipen. 4. The business owner should be willing to spend approximately an hour per week (on average) speaking with students, responding to their queries, etc. 5. For the purpose of confidentiality and data privacy, it is expected that the business owner will provide a non-disclosure agreement (NDA) form that students and the business owner will sign. 6. If the business owner agrees to the points mentioned above, the business owner will have an initial virtual meeting through a video call with the course instructor. The course instructor will discuss the details of the course, expectations, etc., and will answer any questions or concerns of the business owner.

This experience invites industry professionals to collaborate with small teams of marketing students eager to apply their classroom knowledge to real-world challenges. Learners possess skills in sales and marketing, business strategy, communication, and research, enabling them to tackle marketing opportunities or challenges your organization faces. By leveraging marketing research, strategy, and digital promotional tools, students will develop actionable insights and strategic plans tailored to your business needs.

Ready to take your organization to the next level? Partner with my MBA student-consulting teams from University Canada West .- a leading Canadian Business School. Over one semester, a student-led team can evaluate your business strategy and propose practical ways to strengthen your market position. We’ll connect with you as needed through virtual tools to keep the work efficient and on track. Our student-teams bring international perspectives and experience as well as entrepreneurial, ethical and innovative thinking. They can conduct a focused analysis, deliver strategic recommendations with realistic options, and outline a road map tailored to your context—developed in consultation with you. What we need from you: a specific question, challenge, or opportunity to anchor the project. We’ll take it from there!

The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.