This experience is designed to connect industry professionals with a team of learners skilled in crafting compelling marketing strategies. Participants in this program have honed their abilities in developing creative taglines, conducting insightful market research, and delivering persuasive product pitches. By collaborating with these learners, companies can gain fresh perspectives and innovative ideas to enhance their marketing efforts, all within a manageable timeframe.

This opportunity allows students from the University of West Alabama to collaborate with local businesses in Sumter County to create tailored media packages that promote events and foster community engagement. Participants will gain hands-on experience in marketing, communications, and media production, applying their classroom knowledge to real-world scenarios. The program aims to enhance skills in event coverage, public relations, and digital content creation, while supporting local economic development and building professional networks.

This experience is designed for learners who are delving into the dynamic field of Sports Management. Participants will gain insights into the principles and practices of the industry, with a focus on technology integration, ethical considerations, and diversity. Learners will be equipped to apply their knowledge to real-world projects, enhancing their understanding of industry trends and the roles of major sports governing bodies. This hands-on experience will enable them to explore career opportunities and contribute to projects that reflect the current landscape of Sports Management.

The University of West Alabama is offering an experiential learning opportunity for employers in the fitness and wellness industry to collaborate with students from the Exercise Science program. This course focuses on providing students with real-world experience in fitness/wellness settings, where they will work under the supervision of qualified professionals. The learners will assist with a variety of tasks, including fitness assessments, exercise program development, client monitoring, and wellness coaching. Through this hands-on experience, students aim to build critical competencies in client interaction, fitness program design, professional communication, and data analysis, which are essential for a successful career in exercise science. Employers who partner with the Exercise Science program will benefit from having motivated and knowledgeable students contribute to their fitness or wellness programs. The students will assist with client assessments, workout plans, fitness classes, and more, while learning from real-world situations. Employers will be expected to provide regular communication, mentorship, and feedback to the students, helping them grow professionally while also contributing to the goals of the organization. At the conclusion of the experience, students will present their findings and recommendations through a final presentation, offering insights into the projects they’ve worked on.